Brands/Private Labels

Brand Evolution

Creative and inspirational director of ELBASS Ms. Ilham Abbas, began her journey in 2010, curating and selling breath taking Arab styles, specialized in Kaftans, Jalabiyas and Evening wear for a traditional Arab women.

After working with the international leading fashion houses and frequent requests from clients Ilham turned her hand to creating her very own small collection for Kaftans which branded as “ELBAS”.

As a proud Arab Woman, she was chosen to create the first collection with the pleats fabric in 2018 after 8 years of research on traditional attire from all regions in Middle East. Ilham collaborated with Elilhaam to exclusively show case the very first collection. She got many appreciations from all over Middle East for her extensive work with pleats fabrics.

All garments are made within the Dubai and Europe using the finest European cloth. The integrity of quality and craftsman ship remains paramount of the brand. ELBAS has created unique, modern wardrobe with refined historical references worthy of a future Arab women’s wardrobe. The very first collection “FW2018” is launching on a global modern women ecommerce portal www.elilhaam.com from Dubai.

Chizelle is the launched with the concept of winter

A high quality sunglasses line is created and branding by Ms. Ilhaam with multiple lines such as travel, classic, luxury e.t.c. This label is launching soon.